What's in a name?
Lemoene, 4 January 2018 We were naive starting out in 2002, the Internet rocks still soft, when we named both project and company risking the start-up 'Bika', inspired by indigenous South African diversity. Later, difficult to quantify, BLS' influence on the project was starting to put new prospective developers off. FOSS companies' equity almost entirely resides in their brand, the software is free. For the professional services model to work for them, service organisations require visibility, nobody really spends on marketing. |
Bika Lab Systems had seven to ten times more sweat invested than any other group in Bika LIMS and the BLS board resisted a name change without this loss being addressed. Unjust given BLS carried all start-up risk and massive subsequent sweat investment. With lab prospects, the new ACME LIMS would've stood no chance - lab managers as a rule don't read code. |